Smartphone ranks higher than other feature phones
In a recent survey of 3,014 adults conducted by the Pew Research Center’s Internet & American Life Project between August 7 and September 6, 2012, it has been observed that 45% of American adults own Smartphones.
The study was conducted on adults between the age group of 18 to 29 years. It seems to find a correlation between the age of Smartphone ownership and the financial status of the family. The findings suggest that -
- Smartphones are more popular among adults than feature phones. A feature rich phone is defined as a phone used to make calls phone and for texting, but do not have a Smartphone operating system, such as Apple’s iOS or Google’s Android.
- Adults living in higher income households (with earnings of $75,000) also own them.
The Smartphone ownership has registered an increase of 10% since May 2011. It increased from 35% in May of 2011 to 45% as recorded in the survey period.
It is interesting to note that one-third of adults use feature phones, while 5% adults have no clear idea as to which phone they are using – smartphone or feature phone. Also, there are still some Americans left (15%) who either do not have cell phones or do not prefer to have one.
The survey holds special relevance for marketers at a time when people are waiting to catch hold of the new iPhone 5 and the latest version of Windows Phone is round the corner.