With the ever-increasing role played by technology in every sphere of life, consumer spending on connecting to the Internet, subscribing to online services, mobile communication, and multimedia entertainment has also risen. The survey results offer an interesting insight into today’s ‘digital homes’ because people use many devices and services to perform various tasks, stay connected, entertain themselves, and do lots more. According to the findings from an iYogi customer survey, based on responses from nearly 1100 respondents, technology bills won over utility bills.
Clearly, devices and technology-based services are becoming the essentials of a household – in fact, they are now the real ‘utilities’ without which people can’t live out their everyday. In the future, technology bills are likely to keep increasing with the proliferation of Internet-enabled consumer electronic devices, increasingly interactive platforms and improved services.
MOBILE, THE CHOICE OF THE MAJORITY!
The research reveals that mobile services account for a major chunk of the respondents’ technology bills. The average monthly expense on mobile communication was found to be $94. With around 60% of the respondents availing voice and data packages, these services are by far, the most subscribed to by mobile users. In addition to these,$19 is the average per month spend on downloads of games, apps, music, movies, etc. The increasing popularity of mobile devices including smartphones and tablets is only likely to see increased spends on mobile communication in the future. Where smartphones arrive, can apps and other forms of mobile entertainment be far behind? From accessing the Internet, playing games, listening to music, and aiding travel and leisure activities, apps are the growth area of the future. The versatility of smartphones will see even higher expenditure on mobile communication and entertainment.
GROWTH OF IP DEVICES
10 devices per household are more common than you think!
The research revealed that households with more than two members, on an average, own between 10-11 devices. The average American home with two family members runs on as many as 7 devices. An increasing dependency on technology is driving consumers and small businesses to demand always on and always connected devices. The ever-expanding category of PCs and laptops coupled with the launch of new devices such as tablets and netbooks, along with the use of peripherals such as printers, scanners, cameras, and digital music players is driving a new consumer demand for tech support services. Further, the proliferation of smartphones and more recently, gaming devices, Internet-enabled TVs and set-top boxes are becoming a critical part of the home and small business network.
EMBRACING THE LIFE ONLINE!
Households spend $20-$180 on their monthly ISP service bills
According to the results of the research, survey respondents spend in the range of $20 to $180 on monthly ISP service bills. A fact quite easy to comprehend considering that they can do almost everything online. With the Internet being used increasingly to access information, bank, shop, communicate, back up data, social network, etc., this trend is quite expected. Services such as Groupon, Living Social and Open Sky encourage curated community-centric and deal-based shopping, a phenomenon fostered by the Internet. This has seen TV take a back seat as an entertainment medium – retail therapy is alive and kicking, all from the comfort of your armchair. The Internet is also used to access video-on-demand services such as Hulu, Netflix and Megavideo, download movies, music, TV shows and other applications. All of which simply translates into increased technology spends and higher bandwith consumption.
MORE CONNECT, MORE LIFE!
The research reveals that 50% of the respondents subscribed to Triple Play packages, which included Internet, TV, and phone services from a single provider. This is an indication that respondents preferred to stay highly connected as opposed to choosing lower value packages that offer slimmer options. As compared to Triple Play services, the lower value subscriptions comprised individual and dual combo packages such as Internet + phone, Internet + TV, and phone + TV. Triple Play packages clearly seem to not only offer people the convenience of superior connectivity through being able to avail of three services from a single service provider but also help them do away with the hassles of paying/tracking three separate bills. With household members preferring more options and avenues for access to the Internet, Triple Play packages are bound to be more in demand. The survey results regarding subscriptions for Triple Play packages are in line with the trend to enjoy increased connectivity through multiple devices – Internet, TV, and phone in a single home.